Form #1 unfolds across the northstar state in the desolating deep of winter. You see some bizarre things here in Minnesota and the ice fishing subculture is just one of them. But, really, what else are we to do in this frozen tundra? Not being fishermen ourselves, there was only one thing to do... document it. On a cold March afternoon, we went north out of Minneapolis and caught the tales of those brave souls who; come rain, sleet or snow, are out there putting their time in on the lake. In the end, we put together an interactive experience that lets the user explore this world through images, motion, interviews and ambience.

View this project online

Date: Winter 2004
Items Produced: Web Site with Interactive & Multi-Media Slideshows, Promotional Mailers