Inspired by the invoko Ice Fishing stories, United Healthcare asked us to tell the tales of their health plan members. A streamlined team of four traveled to fifteen towns across the U.S. and spent two days getting to know each member. The result was a personal and touching look into their lives and families; explaining their hardships, struggles and what it took to overcome them.

Meet a few of our favorite members

Date: Ongoing
Items Produced: 15+ web based videos, Video Player, AARP Member Profile Book